Looking good: factors affecting the likelihood of having cosmetic surgery

Viren Swami, Adriane Arteche, Tomas Chamorro-Premuzic, Adrian Furnham, Stefan Stieger, Tanja Haubner, Martin Voracek

Research output: Journal article (peer-reviewed)Journal article

68 Citations (Scopus)

Abstract

The present study examined various factors associated with the likelihood of having cosmetic surgery in a community sample of Austrian participants. One-hundred and sixty-eight women and 151 men completed a questionnaire measuring how likely they were to consider common cosmetic procedures. The results showed that women were more likely than men to consider most cosmetic procedures. Path analysis revealed that personal experience of having had cosmetic surgery was a significant predictor of future likelihood, while media exposure (viewing advertisements or television programs, or reading articles about cosmetic surgery) mediated the influence of vicarious experience and sex. These results are discussed in relation to previous work examining the factors associated with the likelihood of having cosmetic surgery.

Original languageEnglish
Pages (from-to)211-218
Number of pages8
JournalEuropean Journal of Plastic Surgery
Volume30
Issue number5
DOIs
Publication statusPublished - 1 Feb 2008
Externally publishedYes

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