Competitive mindsets, creativity, and the role of regulatory focus

Jenny V. Bittner*, Heike Heidemeier

*Corresponding author for this work

Research output: Journal article (peer-reviewed)Journal article

35 Citations (Scopus)


We examined how regulatory focus and intentions to compete rather than cooperate with group members relate to creativity. Study 1 showed that a promotion focus (i.e., a focus on ideals) activated a cooperative mindset, whereas a prevention focus (i.e., a focus on responsibilities) activated a competitive mindset. Whereas mindsets had no direct effect on creativity, a prevention focus was found to diminish subsequent creativity. Study 2 showed that a cooperative mindset activated a promotion focus, whereas a competitive mindset activated a prevention focus. Prevention focus carried the indirect negative effect of competitive mindsets on creativity. In addition, we tested whether global versus local information processing may explain these effects.

Original languageEnglish
Pages (from-to)59-68
Number of pages10
JournalThinking Skills and Creativity
Publication statusPublished - Aug 2013
Externally publishedYes


  • Cooperation/competition
  • Creativity
  • Groups
  • Regulatory focus

ASJC Scopus subject areas

  • Education


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